How to Create an Irresistible Author Brand in 3 Steps

Branding: First Step to Successful Marketing

Guest Post by Nando Rodriguez

successful author brandingAs an author, your personal brand should be enticing and as rich in character as your book topic. But we fail to brand or market ourselves with gusto because it means we have to label ourselves and categorize our worth within a genre—and you’re so much more than that, right? Are you funny, mysterious, helpful, or maybe even inspiring? And even if you could pinpoint your USP (unique selling point), how can the world possibly ask you to stick to just one heading? Think of your personal brand as an identity that incorporates you at a 360-degree level versus just one-dimensional and you’re already ahead of the game. Here are 3 tips to creating your personal brand.

1. You vs. Your Genre: How Do You Want to Be Seen?

Realize that you have hypnotized your audience with your words and subject matter, and they feel connected to you. Whether you penned a how-to or a memoir, your readers want more of you—and that’s a great thing, so give them more. It’s your chance to come out of the editing room dungeon and into the public light.  You’ve struggled in finding your writing voice, but now it’s time to find your personal brand’s voice. This is the tone, image and voice you want people to recognize when they see you at a book signing, visit your website, or listen to you in a podcast. And feel free to step outside of your genre for this, as it’s your time to shine as the author, or you can fully be an extension of your book’s brand. Ann Rice did this well when she was recognized as the queen of the vampire genre and would attend public affairs cloaked in darkness and mystery. Personally, I think it’s great marketing, but I’m not sure how long I’d be able to keep that persona going.

2. Identify Your USPs (Unique Selling Points)

When you go into business and you’re successful, it’s because you’re the solution to someone’s problem. UPS solves logistic problems, Applebee’s solves hunger problems and the Miami Tourism Board solves my yearly burn out problems. What problems are you solving? What are your unique selling points? Will your personal brand be seen as a leader in children’s genre, the self-help king, or possibly the quirky author whose humorous observations have sold millions of books, like David Sedaris? David solves problems. He helps people escape their personal lives as he involves his readers in his world for an entire book, and if you listen to David in a podcast, he’s 100% genuine in that he doesn’t do well with attention. It makes for an awkward listen, but you know what you’re getting when you tune in. His unique selling points are his idiosyncrasies, his quirkiness, and his powers of observation, which he then converts into humor.

Once you have explored the three items above, you will be able to establish your personal author brand and conquer the world, or at least Twitter. Be proud of your voice and expertise but make sure it aligns throughout. And don’t worry about being left behind once you have branded yourself, you can always rebrand at a later time and upgrade. Look what happened to Sofia.

3. Align Your Social Media Platforms & Everything Else

Once you’ve found an identity that resonates with you, “I’m an author who happens to be funny and writes about corn,” align all your social media platforms to that persona as well as your business card, website, and anything else that represents you, your book and your brand. This will further your brand by establishing trust and cultivating loyalty with your readers. On my way to work this morning, I looked up and noticed that Beyonce’s image was now gracing New York’s Times Square. Just last week it was Sofia Vergara plastered over three billboards sipping on a Pepsi. But as I was trapped in what felt like a “can you spot the differences” with my memory, Pepsi’s strong branding shone through. No matter whose image was on the billboard, Beyonce or Sofia, they aligned their branding across the board, literally.

What are your struggles with personal branding? Do you have problems narrowing down your particular USP? We want to know. Ask questions here, and we’ll do our best to answer!

Nando spends the majority of his time primping his hair and admiring his keratin treatments, but he also likes to help people brand themselves. You can connect with him on LinkedIn, follow him on Twitter, or visit his websites http://nandoism.com and http://www.interviewingU.com.

 

 

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About Jen Barry

Author of Young Adult novels. Reside in Nashville with my husband, a gorgeous Irishman. Drink too much coffee. Online way too much.

16 thoughts on “How to Create an Irresistible Author Brand in 3 Steps

  1. […] via How to Create an Irresistible Author Brand in 3 Steps. […]

  2. What a helpful post. Finding a ‘brand’ can be challenging for a new author. Thanks for sharing the information on the ‘how-to’ of it.

  3. April London says:

    What an awesome post! As a new author, I find myself struggling to create my own brand. It has proven very difficult to sum my self up into a few words… 🙂

    • nandoism says:

      Don’t go at it alone, get a friend who knows you well to help out. Creating a brand should be fun, sexy & more fun.

  4. Thanks, Nando, for joining us today – love the post. I admittedly didn’t have a whole lot of knowledge about personal branding, so this was great!

    Hi Barbara and April! Thanks for stopping by and commenting 🙂 Glad you found it helpful, too!

  5. […] How to Create an Irresistible Author Brand in 3 Steps. […]

  6. Calisa Rhose says:

    Nice to ‘meet’ you, Nando. I’ve posted a couple of blogs on branding, but this is much more in depth where my posts were generic in ‘you need to sell yourself before you can sell your books’ type thing. What I’m not sure of in recognizing my UPS is when I write sensual contemporary, how to go about it and shine as an individual in a sea of so many just like me. I know my voice is unique to me, but my genre isn’t. What can I do?

    • nandoism says:

      Don’t over think it. How do you want to be seen? Start with 3 words (funny, creative, sarcastic) and go from there. Again, you vs your genre–it’s where you want to take it.

  7. robena grant says:

    Excellent post. Thank you for the insights and the information to think over as I go walk the treadmill. : )
    One question: my brand is imagine. dream. inspire and Romance Author. (In my real life I am engaged in reading spiritual, inspirational books.) I use that brand everywhere and chose it because I’d decided to switch to contemporary romance. Meanwhile, I got published in romantic suspense (3 novels written a few years ago) but I’m currently writing contemporary romance which I hope to sell. Do you think this brand I’m using misrepresents my suspense books?

    • nandoism says:

      Use those three words (imagine, dream and inspire) to start crafting your brand. What colors coordinate with those words? What tone, voice and imagery? That’s a great start and the rest will follow.

  8. Linda Trout says:

    Very helpful blog! Thanks so much, Nando. Breaking the process down into 3 steps struck a chord with me when other blogs on the subject did not. I shall attempt to go forth and Brand!

  9. […] branding sometimes gets a bad rap, but it’s well worth discussion. As my buddy Nando Rodriguez of Ogilvy + Mather puts it, think of “your personal brand as an identity that puts you at a 360-degree view.” […]

  10. […] branding sometimes gets a bad rap, but it’s well worth discussion. As my buddy Nando Rodriguez of Ogilvy + Mather puts it, think of “your personal brand as an identity that puts you at a 360-degree view.” […]

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