J to tha M: Twitter for Marketing?

Oh, the Twitter Woes

J: Twitter is kind of driving me bonkers

M: Twitter always drives me bonkers

J:  my irritation is with authors who schedule twitter posts and then spam the hell out of people all day long with nothing but advertisements for themselves

or maybe even for others

but have zero engagement

M: some people only use it for that – promotion and marketing.

J:  and the >.< isn’t so much about scheduling posts

that’s all well and good

I use it for marketing, too

the >.< is when I open my twitter and the first 20 tweets are from the same author about various things

four times a day? fabulous!

every second? I hate you.

M: I don’t even know how to schedule tweets

J: you do use the auto post buttons from blogs

the “tweet this” feature

I actually pay attention to those

and find new books through yours

M: Oh, yeah, I do that for things I think are interesting to share or to help other people spread the word

J:  I think you’re doing it right

not only are you not posting 1,000,000 times per day about yourself

you’re using twitter to spread the word about others

M: I’m all about that

I know I “should” use it more, but I don’t enjoy it

I tried to get into it, I really did. You’re so active and in a good way on facebook, twitter

but I just can’t

J:  I do miss silly tweeting with you sometimes, but you’re not filling my timeline with auto-tweets, so we’re cool

M: what’s the point of auto tweets? Just to sell stuff?

J:  yes

M: I mean, isn’t the point of twitter to be interactive?

J:  yes

now you get me

M: well, that’s why I don’t use it so much. I don’t feel interactive enough. I like sharing cool things, or things that interest me

that might interest others

J:  but that is interactive, see? the sharing information

that’s what it’s about


M: but here’s my thing – I hate things only being about numbers, and that’s what twitter has kind of turned into. How many followers, who unfollowed. It’s too much like cliques in high school or something sometimes

J: It doesn’t have to be that way

M: Here’s the other thing – I can’t read all the tweets. So what’s the point of having followers or being followed if no one reads them?

this is what baffles me about Twitter

I have blah-de-blah number of followers. Great.

but what good is it if no one reads my tweets?

J:  I do try to track certain people who interact with me, but I also find it rewarding to scroll through the last hour or so of my full list of follows just to see things I might have otherwise missed

but this is where I get my >.<

M: can you really read tweets of the multiple thousands of people you follow?

J:  I DO actually pay attention to all that I follow

not all the time, which is why social media experts suggest tweeting at least four times per day

to reach the optimal number of people

M: that’s the finding a balance thing, isn’t it?

what twitter and other social media were maybe originally intended for and what they’ve ended up being

I don’t like the hypocritical “I hate twitter, but I’ll use it to sell my stuff”

to me that just seems wrong

it should be about interacting with people, but it seems to be all about gaining numbers and not really caring about people behind those numbers

J:  we both use Twitter for the same reasons, which are to engage and inform. I’m more comfy sharing personal stuff than you are, but it doesn’t mean you’re doing it wrong. Most of my personal stuff is just making fun of Liam

and I’m cool with people tweeting about their lives, too

that’s interesting

well, those who tweet everything they do are also on my list

please don’t tell me you’re folding laundry on twitter

unless it’s part of a conversation, which is a whole other story

M:   if you’re just telling people you’re folding laundry, that’s not interacting

connecting, catching up, I can totally see that

but otherwise… I don’t know

J: but I do know a lot of my followers would be interested in some of the stuff I do. probably not all of them

I mean, if you tweeted pics of your dogs, I’d look at them

because it’s you

and your dogs

M: it does go back to your original point – oversharing whether it’s personal or professional

there’s an author in my list of people I follow that is auto tweeting the exact same thing from over a year ago

the exact same marketing/promotion message for the book


that’s not only annoying, it’s lazy

J:  there!

that’s exactly what I’m talking about

M: i don’t get it. as a reader, writer, or sometimes twitter user

J:  and chances are that’s the only damn thing she/he posts

that’s where I was going with it

M: and that goes back to my question: how does that help anyone if no one actually reads it?

J:  it doesn’t

it does nothing but annoy me

so this chat is my PSA to anyone who does that


the ones in your timeline really are probably pre-scheduled

which means that author opened twitter, scheduled tweets, and then never opened twitter again

so what they’re really doing is alienating potential readers

M: well, I’m not a big Twitter user, but that’s just my weirdness, so I’m not the best judge

J:  just for that, we should tweet-read another book together

M: it’d have to be a really spectacular book to get me on Twitter. Let me go find one.


How to Market Yourself on Twitter without Pissing People Off

Here Comes the Social Media Police

Twitter marketing tipsI’d like to start this blog post by saying that Twitter is necessary for the average (or above average) social media fanatic. So if you don’t have an account, you better get one—fast.  Twitter is a great tool to market yourself, whether it’s professionally or personally. If you’re an artist, a writer, or whatever you choose to do with your life, you should have one.

I will admit to you all that I didn’t even start using Twitter until about a year and a half ago because a friend of mine (let’s just call her “Sweet T”) told me how great it was.  I always love to see what my friends and colleagues are up to, especially if I don’t keep in regular contact with them.

Twitter is a simple way to share important information in 140 characters or less. What could be better, write? (See what I did there, y’all?) So anyway, I wanted to share with you 5 simple steps to market yourself on this little gem of a tool…without pissing people off.

1)     Keep it updated.

Don’t tweet for one day and then leave it alone for a year. Just don’t.  Not sure what to say? Perhaps mention some of the work you’re doing, links to an article you wrote (I use bitly to shorten articles), pictures of restaurants, concerts, or events you’re at, and so on and so forth. People like to know what you’re doing (and what I mean by that is, people like to creep.)  Also have a profile picture of yourself—no, not your favorite beanie baby or a photo of Snooki. YOU.

2)     Make it entertaining.

I always love it when those I’m following post things that I get a good laugh out of, even if it’s a retweet.  Love retweets. Be fearless when it comes to starting dialogue. Maybe someone will reply. Definitely don’t be rude or ignorant, because that will probably help you to lose a follower or four. Just don’t be an asshole, okay? For instance, the whole Justin Bieber/Patrick Carney incident that went down a couple weeks ago—not cool. J. Biebs, you’re a little shit. (For the record, I never liked him anyway, but now I like him even less. Patrick Carney is forever my fave, and I respect him more because of how he reacted.) More on this raging lunacy here.

3)     Post relevant content.

Keep your followers engaged in what you have to say. Depending on your occupation and interests, post content you find useful and important. I always love it when those I follow post links to articles where I may learn something new and exciting. It keeps me wanting more.

4)     Use hashtags.

Hashtags are a great way for people to search for tweets that relate to a common topic and to create a community on Twitter. Now, some people take this a little too far. Please, don’t hashtag #every #single #word. That does no one any good and completely goes against the whole point of the hashtag. If you hashtag every word you tweet, I’m pretty sure 80% of your followers will unfollow. You look like an idiot. And you should most definitely not turn what was supposed to be one sentence into one word.  Fortunately, @OhHashtagAbuse is policing Twitter for us. Don’t get caught.

social media police

5)     Do not spam your followers.

This is for your own good. If you’re one of those people who constantly posts multiple unrelated updates to a trending topic, stop it. That gets annoying real quick. Don’t set up auto-tweets to market your book/album/brand new invention and then never log in again. And for the love of all that is holy, don’t spread hate via Twitter, especially if you want to keep your followers—and perhaps convince them to buy your products.

So there you have it, folks. Five steps to market yourself via Twitter without pissing people off. I do hope that has helped you in your quest to have people not hate you or unfollow you. Peace out.

Katie Marcario is a recent Nashville transplant who loves brewing beer and drinking that beer. She works at Kaleidoscope Media as the Director of Social Media and Web Content, but loves the chance to really speak her mind when asked. You can follow Katie @KaleidoscopePR or attempt to follow her personal account @kmarcario. It’s private, though, and she might be selective about her followers. She learned that trick from Jen’s husband.

(Jen would like to add that she no longer goes by the nickname Sweet T, and hasn’t since she left the black gospel choir in Brooklyn. She won’t answer to it; don’t even try.)